At the end of 2024, (di)vision went bankrupt.
We had to let go of something we had put so much of ourselves into. But we couldn’t let go of the idea that made us start: taking clothes that already existed and seeing what they could become.
Truth is, we struggled to make upcycling work within the production systems available to us. Gradually, we relied more on deadstock, which came with its own uncertainties. Each compromise felt small. Eventually they took us where we shouldn’t go.
When the business ended, we had a lot to take responsibility for. We also had years of experience with an idea we still believed in, and a much clearer understanding of what stood in its way.
We’ve spent the past two years working on those problems. Developing a way to create from existing products that makes room for consistent sizing, fair pricing and production beyond small runs. A way for us to grow without leaving the idea behind.
That work is now the foundation of (di)vision We’re building towards working with other brands too, making the solutions we’ve developed useful to more than ourselves. What took us years to figure out can become someone else’s starting point.
Because we want clothes made from existing clothes to become an everyday choice. We know how difficult that is to achieve. We also know how much more feels possible today than when we started.
For a long time, we didn’t know what the future of (di)vision would look like. Now we have a direction we believe in, and work we’re proud to share. It feels good to be able to tell you that.
Our first small collection will be releasing soon, and we cant wait to show you what we have been working on.
Thank you,
Nanna & Simon
13 nov 2026
